In 2015, the International Telecommunication Union estimated that approximately 3.2 billion people (or half the world’s population) would be online by the end of the year. Getting some of this internet traffic should be your goal when you create a website. Here are the top tips for creating a website that will attract visitors:
Rich content: You must give people a reason to visit your site. That means having quality content that will keep them interested and wanting to stay after they find your page.
Create a blog: Write weekly posts about trends in your industry or something that can capture your reader’s attention, wanting to come back for more.
Quality design: Your site must be pleasing to the eye. Loud colors or a hastily made site that looks unprofessional will turn viewers off and give them the impression that the business is unprofessional as well.
Make it interactive: Give your clients something to do by making it interactive. Include videos of you or your business for them to view. Offer a newsletter or email subscription to ensure you can keep in contact with them.
Easy to navigate: Add easy-to-use links on each page so viewers can navigate your site quickly and efficiently. The harder a site is to navigate, the quicker they will leave, never to return.
Advertising Revenues: Monetizing Your Website
One of the goals of having a website is to generate business. This is a great way to expand your reach to people you may never meet. What if your website generates traffic but the people who visit don’t purchase your goods and services? A great way to use this to your advantage is by monetizing your site.
When a site is monetized, a monthly income stream can be created from people simply visiting the site. This is accomplished by placing advertisements from various companies on your website. Your website provides a great opportunity to generate income and reach people around the world. It’s critical we take full advantage of this amazing opportunity.
This is an excerpt from my NEWLY RELEASED book Readi – Set Go! A Simple Guide to Establishing A Successful Small Business.
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